Patagonia commits $11.2M to get out the vote

Posted by

Beth Houlton

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Patagonia is known for durable outdoor clothing, but they’ve got something else up their sleeve this election season – getting people out to vote. Patagonia is giving a $100 merch credit (or a $100 charitable donation) to 112,000 people who who get three other people to create a plan to vote. That’s 336,000 extra voters going to the polls.

But that’s not all. Patagonia closes its business every federal election day to make sure their employees can vote, and leads Time to Vote to encourage other businesses to do the same.

YOUR TURN: Go to vote.org today to check your voter registration, see your ballot and make your plan to VOTE on November 3rd! And help someone else do the same. Every vote matters!

(Photo/AP-Gene J. Puskar)

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About the author

Beth Houlton believes in the power of words and individual actions to fuel positive change, especially when done in an intentional way that benefits us all. Personal and professional endeavors in journalism, law, music, community activism, and nonprofit organizations that work for the greater good provide a unique yet multi-faceted perspective and motivation for this movement.