In 1963, Dr. Martin Luther King, Jr., changed the world with his 16-minute-long “I have a dream” speech. Now, his family is challenging us all to do the same – 16 minutes of service at a time.

The goal? One hundred million hours of service by the 100th anniversary of Dr. King’s birthday.

Why? To show that small actions matter, not just one day a year, but every day. Check on a neighbor, pick up litter, donate to a food pantry, or simply offer a kind word to someone you pass on the street – it all counts. There’s no better way to strengthen our communities.

Well-known brands like Doordash and Allstate, organizations like Girl Scouts, YMCA, the NFL, NBA and MLB sports leagues, and school districts across the country are all in.

Are you? Find out how to get involved!